However, the products and services currently available are not sufficiently meeting many consumers’ wellness needs. The wellness market has seen strong innovation and become increasingly crowded in recent years, particularly in areas such as personalized nutrition, vitamins, and beauty. The expanded scope of this year’s survey also revealed six key new trends, which, taken together, point to considerable shifts in consumer attitudes toward wellness. our latest survey-which reached more than 2,000 US consumers-reconfirms the existence of several trends and shows growing consumer interest in wellness across six dimensions: health, fitness, nutrition, appearance, sleep, and mindfulness. The article is a collaborative effort by Shaun Callaghan, Martin Lösch, Jonathan Medalsy, Anna Pione, and Warren Teichner, representing views from McKinsey’s Consumer & Retail Practice.īuilding on last year’s Future of Wellness article, 2 Shaun Callaghan, Martin Lösch, Anna Pione, and Warren Teichner, “ Feeling good: The future of the $1.5 trillion wellness market,” McKinsey, April 8, 2021.

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